AIRBLOC is a decentralized personal data protocol where individuals can monetize their data and where advertisers can buy these data to conduct targeted marketing campaigns.
Elapsed Time :
Raised Funds : 10,300,000 USD
ICO Score : 6.5 Out of 10
Through AIRBLOC’s Software Development Kit (SDK), as well as DAuth, Apps can now monetize User data on AIRBLOC Marketplace on Users’ behalf.
AIRBLOC’s DAuth is a procedure that acquires approval from Users to sell their personal data. In other words, Users will have to approve the corresponding service or App, if they are to sell Users’ data on their behalf on the AIRBLOC Marketplace. So, when Apps use DAuth, it creates legitimacy and transparency in data transactions. Also, sales revenues can be shared in the form of ABL tokens with the Users via smart contract, Following this, there will be three benefits to Apps at large.
- There will be no legal issues involving data sales because it was officially approved by Users via DAuth.
- Users can track and control their own data via AIRBLOC’s Client Service. Users can halt the data sales whenever they wish.
- As this is not a one-off data sales activity, the data sales could continuously generate revenues for both the Users and Apps.